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Thinking small, being engaging, and having a sense of humor don’t hurt. Those are a few of the traits of successful science crowdfunding efforts that emerge from a recent study that examined nearly 400 campaigns. But having a large network and some promotional skills may be more crucial.
Crowdfunding, raising money for a project through online appeals, has taken off in recent years for everything from making movies to producing water-saving gadgets. Scientists have tried to tap Internet donors, too, with mixed success. Some raised more than twice their goals, but others have fallen short of reaching even modest targets.
To determine what separates science crowdfunding triumphs from failures, a team led by science communications scholar Mike Schefer of the University of Zurich examined the content of the webpages for 371 recent campaigns.
Four traits stood out for those that achieved their goals, the researchers report in Public Understanding of Science. For one, they use a crowdfunding platform that specializes in raising money for science, and not just any kind of project. Although sites like Kickstarter take all comers, platforms such as Experiment.com and Petridish.org only present scientific projects. For another, they present the project with a funny video because good visuals and a sense of humor improved success. Most of them engage with potential donors, since projects that answered questions from interested donors fared better. And they target a small amount of money. The projects included in the study raised $4,000 on average, with 30% receiving less than $1,000. The more money a project sought, the lower the chance it reached its goal, the researchers found.
Other factors may also significantly influence a project’s success, most notably, the size of a scientist’s personal and professional networks, and how much a researcher promotes a project on their own. Those two factors are by far more critical than the content on the page. Crowdfunding can be part of researchers’ efforts to reach the public, and people give because “they feel a connection to the person” who is doing the fundraising—not necessarily to the science.
单词
重点词块
中文解释
英文解释
Crowdfunding
群众募资
Raising money for a project through online appeals
Campaign
筹款活动
A fundraising effort to support a project
Success
成功
Achieving the desired outcome
Failure
失败
Not achieving the desired outcome
Crowdfunding platform
群众募资平台
An online platform where creators can present their projects and ask for financial support
Visuals
图像、可视化材料
Graphics, pictures or other visual materials
Engage
吸引、参与
To involve or attract someone’s attention or interest
Donor
捐助人
A person who provides financial support
Target
目标
The desired outcome or amount of money to be raised
Personal network
个人人际网络
A network of personal connections and relationships
Professional network
职业人际网络
A network of professional connections and relationships
Promote
宣传、推广
To advertise or make known
词缀
词汇
构词
词源/同义词
Crowdfunding
前缀：crowd-（众多的） 后缀：-funding（资助）
Appeal
后缀：-al（形容词后缀）
Entreaty（恳求）
Triumph
前缀：tri-（三个） 后缀：-umph（动词后缀）
Victory（胜利）
Specialize
前缀：speci-（特别的） 后缀：-ize（动词后缀）
Focus（集中）
Engage
后缀：-age（名词后缀）
Involve（包含）
Donor
后缀：-or（名词后缀）
Contributor（贡献者）
Visual
后缀：-al（形容词后缀）
Graphic（图形的）
Network
后缀：-work（名词后缀）
Connection（联系）
Promote
后缀：-ote（动词后缀）
Advertise（广告）
Researcher
后缀：-er（名词后缀）
Scientist（科学家）
Public
后缀：-ic（形容词后缀）
Community（社区）
Connection
后缀：-ion（名词后缀）
Link（联系）
Reading Questions：
51. What do we learn about the scientists trying to raise money online for their projects?
A) They did not raise much due to modest targets.
B) They made use of mixed fundraising strategies.
C) Not all of them achieved their anticipated goals.
D) Most of them put movies online for the purpose.
52. What is the purpose of Mike Schafer’ s research of recent crowdfunding campaigns?
A) To create attractive content for science websites.
B) To identify reasons for their different outcomes.
C) To help scientists to launch innovative projects.
D) To separate science projects from general ones.
53. What trait contributes to the success of a crowdfunding campaign?
A) The potential benefit to future generations.
B) Its interaction with prospective donors.
C) Its originality in addressing financial issues.
D) The value of the proposed project.
54. What did the researchers think of the financial targets of crowdfunding projects?
A) They should be small to be successful.
B) They should be based on actual needs.
C) They should be assed with great care.
D) They should be ambitious to gain notice.
55. What motivates people to donate in a crowdfunding campaign?
A) The ease of access to the content of the webpage.
B) Their desire to contribute to the cause of science.
C) The significance and influence of the project itself.
D) Their feeling of connection to the scientists themselves.
滑动查看答案
Answers
51.C，52.B，53.B，54.A，55.D
前期回顾
【特别声明】以上内容由小芳老师原创整理，转载请注明来源，本平台采用的音视频资源均出于传递信息和英语学习之目的，并没有任何商业目的。本公号尊重知识产权，如无意中侵犯了您的权益，请及时联系后台，本公号将及时删除。
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